After one year of being supported by VBCF, from a single cook stove product GreenGen has developed other models in different sizes of cook stove to meet a diversity of cooking need of consumers. The new model that the Company has just launched is smokeless, soot-free cook stove that uses substitutes for wood such as pellets, rice husk, sawdust, and corn-cob. GreenGen’s new generation of cook stove is very handy and safe that can be an ideal substitute for the noxious coal-fired stoves (often known as “bếp than tổ ong’) that are commonly used in rural and suburban low income populated areas.
“The biggest challenge to a company that deals with low income people is ensuring its dual-purpose economical and social impact is achieved at the same time.” – Said Do Thu Giang, owner of Green Generation.
According to Giang, raising people’s awareness and changing their behaviors costs a tremendous amount of time and efforts that might be difficult for an ordinary business to cope take on. Not only does GreenGen provide the low income consumers with an easy access to improved and affordable products, but it also raises their awareness of how to adapt to climate change and improve their income.
GreenGen cook stoves are affordable to low-income users, with a price ranging from VND 180,000-450,000. To date, the Company has exceeded its sales target by selling more than 10,000 units though its distribution network across 15 provinces in Northern Vietnam, benefitting thousands of low income people. Being inspired by the promising results after just one year, GreenGen will continue its R&E efforts to develop new generations of cook stove to meet the increasing demand of local consumers. The Company is also exploring the opportunity to tap into Laos and Myanmar export markets with high demand for improved cook stoves.